OUR FOCUS

LONG-TERM STRATEGY

We heavily invest in research because we are focused on the future. We are honored to partner with the top thought leaders in the industry who share our ambitious agenda to research, explore and pursue the most promising ideas and potential new therapies covering a wide range of conditions using hemp-derived cannabinoids. This type of collaboration is key to advance the research and responsible education around cannabis.

Together with our partners, we have donated more money to hemp-related research than any other organization in the world. We will continue to support expert-developed, unbiased scientific information to healthcare professionals on cannabinoid-focused therapies as a safe and effective option. Our combined efforts will produce the research needed to deliver the changes that will ultimately improve the lives of millions of people.

WE FOCUS ON

EDUCATION

We know that lack of education is the primary cause of discomfort in practitioners recommending cannabinoid therapy. Our mission is to educate healthcare professionals regarding the basic science underlying the pharmacologic and therapeutic options associated with medical cannabis in patient care and provide clinical insights on the use of medicinal cannabis in practice.

Check out our FAQs and learn how to deliver quality care and educate your patients on the incredible health benefits of CBD.

EDUCATION

We know that lack of education is the primary cause of discomfort in practitioners recommending cannabinoid therapy. Our mission is to educate healthcare professionals regarding the basic science underlying the pharmacologic and therapeutic options associated with medical cannabis in patient care and provide clinical insights on the use of medicinal cannabis in practice.

Check out our FAQs and learn how to deliver quality care and educate your patients on the incredible health benefits of CBD.

DISRUPTIVE INNOVATION

Evidence-based education, research and innovation are the cornerstones of what we do. We see a growing trend in innovation and hemp-based products. The level of innovation within the cannabis industry has reached staggering heights, which shows that the industry is ready to take itself to the world stage.

By exploring innovative ways to use hemp, we embrace the innovative and sustainable potential of hemp and we will continue to lead with disruptive innovation.

DISRUPTIVE INNOVATION

Evidence-based education, research and innovation are the cornerstones of what we do. We see a growing trend in innovation and hemp-based products. The level of innovation within the cannabis industry has reached staggering heights, which shows that the industry is ready to take itself to the world stage.

By exploring innovative ways to use hemp, we embrace the innovative and sustainable potential of hemp and we will continue to lead with disruptive innovation.

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